FanDuel, MLB Bolster Their Gambling Partnership
FanDuel Group announced a multi-year partnership making its sportsbook a “co-exclusive” official sports betting partner of Major League Baseball.
FanDuel will have the right to use official MLB branding and category designations both in its products and marketing campaigns. FanDuel has worked with MLB as an authorized gaming operator of the league since 2019.
Starting this season, FanDuel will stream MLB.tv’s free game of the day through both FanDuel’s sportsbook app and on FanDuel’s OTT platform FanDuel+. Local blackout restrictions will apply.
The company will also have the right to use highlights both in product and as part of original programming on FanDuel TV.
“The partnership will also create new opportunities for MLB and FanDuel to collaborate on projects for other sponsor partners of both FanDuel and MLB platforms,” the sportsbook said, “as well as to work together to bring consumers new sports betting product innovations to drive deeper fan engagement.”
“As one of the top sportsbooks in America, FanDuel has been an industry leader in innovative fan engagement opportunities while also reminding them of the importance of doing it responsibly,” said Kenny Gersh, MLB Executive Vice President, Media & Business Development. “These key priorities of unique fan engagement and responsible gambling align with our focus from the league level and make FanDuel a natural partner to collaborate with as an official sports betting partner.”
“The baseball fan is one of the most engaged in all of sports, which is why we’re delighted to be the new sports betting partner of Major League Baseball. Our team is eager to showcase FanDuel in nationally broadcast MLB games and help enhance game narratives and bring America’s pastime directly into our mobile app and OTT platform for fans to watch and wager,” said Christian Genetski, president of FanDuel Group.
“We’re also very excited about the opportunity to work with MLB on new betting product innovations that will give customers the opportunity to enhance their experience on every pitch from March until October.”
The 2023 MLB season kicks off in late March.